Allison Q McCarthyallisonqmccarthy@gmail.com415-272-3496
Odopod, San Francisco (2007 - Current)
Director of Business Development: 2014 - 2017Oversee the new business department, defining process and strategy for new client acquisition. Lead proposal development with interdisciplinary teams in San Francisco and in offices worldwide. Cultivate and nurture new business pipeline by building relationships with prospective clients and proactively engaging with partners, new targets, and existing accounts. Responsible for closing complex digital and innovation projects with brands around the world. Manage contracts, onboard new clients, and ensure a smooth transition to kickoff team. Member of Odopod leadership defining the overall company vision and goals.
Business Development Manager: 2010 - 2014Responsible for day-to-day new business initiatives, developing proposals with budgets ranging from $150K to $10MM. Served as the main point of contact for all new opportunities and produced RFP and RFI responses for qualified leads. Managed new business materials including case studies, thought leadership pieces, proposal templates, boilerplate responses, leadership bios, etc. Established and managed agency CRM. Key client wins include Google, Virgin, PlayStation, eBay, Sony, Hawaiian Airlines, and Tesla.
Marketing Manager: 2008 - 2012Developed and maintained Odopod’s brand position as a leader among top digital agencies. Established and managed company social media accounts leading to increased engagement across all channels. Managed website and developed blog content strategy and calendar. Established relationships with partners and trade press in order to secure interviews, articles, and other PR opportunities. Attended and represented Odopod at global events. Managed speaking engagements, thought leadership, and award entry. Efforts resulted in Odopod’s win of Small Agency of the Year, 2011. Lead communication strategy for Odopod sale to Nurun.
Producer: 2007 - 2008Produced digital engagements throughout the project lifecycle from discovery to launch and beyond. Types of projects included large-scale websites, trade show kiosks, television interfaces, research projects, and strategic initiatives for clients including Nike Soccer, Sony PlayStation, CBS, and Honda.
ExpandTheRoom, New York (2006 - 2007)
Producer: Produced web platforms and digital campaigns for large scale publishing clients including Rolling Stone, Women's Health Magazine, and ESPN. As the company’s first project manager, I established and managed a new project tracking system, approach, and process for large-scale design and development.
Gyro Worldwide, Philadelphia (2004 - 2006)
Digital Account Executive: Managed interactive accounts within a traditional advertising agency environment. Helped establish the digital offering within the agency and lead a small interactive team on the development of brand and campaign websites for Pepsi, ECCO, and Sailor Jerry Rum.
Talents: Reading People, Leadership, Presentations, Relationship Building, Business Strategy, Design Thinking, Humor Writing & Editing, Organization, Creating Process, Marketing, Photography, Social Media, Content Strategy, Keynote, Google Suite, CRM, Project Management, Storytelling, Communication, Life-long Learning
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