Allison Q McCarthyallisonqmccarthy@gmail.com415-272-3496
I've enjoyed the last ten years at Odopod, growing the business development and marketing practice by developing process, leading new client engagements, nurturing long-term partnership, expanding our market presence, and contributing to the company's overall vision and growth. I'd love to do the same with Exposure Labs.
Odopod, San Francisco (2007 - 2017)
Director of Business DevelopmentOversee the new business department, defining process and strategy for new client growth. Lead new business proposals with interdisciplinary teams in San Francisco and in offices worldwide. Cultivate and nurture new business pipeline by building relationships with partners, prospective, clients and proactively engaging with targets and accounts. Responsible for delivering excellence throughout the new business cycle and ensuring premium quality at each touchpoint. Align PR and marketing efforts with business goals. Member of the leadership team defining the overall company vision and goals.
Business Development ManagerResponsible for day-to-day new business initiatives, developing proposals with budgets ranging from $150K to $10MM. Served as the main point of contact for all new opportunities and produced RFP and RFI responses for qualified leads. Managed new business materials including case studies, thought leadership pieces, proposal templates, boilerplate responses, leadership bios, etc. Established and managed new business CRM. Key client wins include Google, Virgin, PlayStation, eBay, Sony, Hawaiian Airlines, and Tesla.
Marketing ManagerDeveloped and maintained Odopod’s brand position as a leader among top digital agencies. Established and managed company social media accounts, leading to increased engagement across channels. Managed website and blog content, maintained relationships with design trade press, lead events, thought leadership, speaking engagements, and award entry resulting in Small Agency of the Year. Represented Odopod at conferences and events around the world. Lead communication strategy for Odopod sale to Nurun in 2011.
ProducerProduced digital engagements throughout the project lifecycle from discovery to launch. Types of projects included large-scale websites, trade show kiosks, television interfaces, research, and strategic initiatives for clients including Nike Soccer, Sony PlayStation, CBS, and Honda.
ExpandTheRoom, New York (2006 - 2007)
ProducerProduced digital platforms and campaigns for large scale publishing clients including Rolling Stone, Women's Health and ESPN. Established and managed the company's first project tracking system, approach, and process for design and development.
Gyro Worldwide, Philadelphia (2004 - 2006)
Account ExecutiveManaged interactive accounts within a traditional advertising agency environment. Helped establish the digital offering within the agency and lead a small interactive team on the development of brand and campaign websites for Pepsi, ECCO, and Sailor Jerry Rum.
University of Maryland (Graduated: 2004)BA, American Studies / CommunicationsTalents: Leadership, Presentations, Design, Relationship Building, Humor, Writing/Editing, Photography, Social Media, Organization, Creating Process, Business Strategy, Content Strategy, Keynote, Google Suite, CRM, Project Management, Storytelling, Communication, Life-long Learning, Reading People